Having paired off in other local combos – singer Shaant Hacikyan and guitarist Jeff Czum in one, old bassist Fred Cimato and drummer Tom Falcone in another – Cute Is What We Aim For came together in January 2005 in Buffalo, New York, driven by the four members' desire to cast their own upbeat spin onto modern pop. The Cute Is What We Aim For moniker was adopted as a 'homage to a friend'. It is also said that the term "cute" was used by Shaant in high school as another word for "cool", and in a phone conversation between himself and guitarist Jeff, Shaant stated "Cute is what we aim for.

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